If you’ve seen Real Salt on a store shelf lately, you may have noticed our new labels and packaging. Several of you have noticed and called or emailed to ask if the changed packaging means a changed product. It doesn’t. Real Salt didn’t change. The unit sizes didn’t change. The company hasn’t changed. Only the packaging changed.
What Changed?
A lot of customers told us our old logo was hard to read — from a distance it looked a lot like the product was called “BEAL SALT”. We’re all about REAL and not so interested in BEAL, so we wanted to simplify the logo. We also removed the “Redmond” from the logo, hoping to keep growing Real Salt as its own brand independent of our parent company, Redmond Inc.
We also updated our pouches and the labels on our shakers. The packaging is similar enough to be familiar to you, but we made them as transparent as we could to show off Real Salt’s unique appearance, and of course they’re sporting the new logo.
What Stayed the Same?
Real Salt is still harvested from an ancient sea bed here in the U.S.A. It’s still the same product, with the same unique flavor and health benefits you’ve come to expect from us. We’re still the same company– which is great because we all really love our jobs.
We know change can be a little unsettling and we love to hear from Real Salt customers, so if you have questions or comments about our new look we hope you’ll drop a note on Facebook or contact us by phone or email.